شعارهاي رسانه اي
آيا تا به حال هيچ دقت كرده ايد كه رسانه ها خود را چگونه به مخاطبانشان معرفي مي كنند؟ آنهايي كه با خواندن مطبوعات غربي و بويژه آمريكايي مانوس هستند حتماً به خاطر مي آورند كه زماني رسم بر اين بود شعارهايي در داخل يا نزديكي كادر نام نشريه يا همان nameplate درج شود ، البته اگر هم به هر دليل مجالي براي مطالعه آنها نيافته ايد احتمالا نمونه هايي از شعارهايشان را در جايي خوانده ايد و يا از كسي شنيده ايد. اين رويه را هنوز هم كم و بيش مي توان در برخي از روزنامه ها ديد اگر چه كه به مرور پاره اي از اين شعارها تغيير كرده يا به كلي كنار گذاشته شده است.
رويكرد مطبوعات در اين عرصه را مي توان به صورت زير تقسيم و تحليل كرد:
-گروهي از مطبوعات مانند نيويورك تايمز با شعار: تمام خبرهاي قابل چاپ (All the News That's Fit to Print) به نوعي سعي داشته و دارند اصول خود در عرصه خبررساني را اعلام كنند.
-عده اي ديگر همچون شيكاگو تريبيون با شعار World's Greatest Newspaper يا Morning Call با شعار Lehigh Valley's Greatest Newspaper نوعي لاف زني را در دستور كار خود قرار داده بودند اگر چه كه امروز بايد شعارهاي اين گونه روزنامه ها را اغلب در منابع تاريخ رسانه ها سراغ گرفت...
آنچه در ادامه از نظر مي گذرد پاره اي از شعارهايي است كه برخي از مطبوعات آمريكايي سالها در لواي آن فعاليت كرده اند. البته همانگونه كه پيش از اين نيز اشاره كردم امروز يا ديگر از اين شعارها خبري نيست و يا مطبوعاتي كه چنين شعارهايي را مستمسك قرار داده بودند از دور خارج شده اند و يا شعارها تغيير كرده است. ناگفته نماند هنوز معدود نشرياتي همانند نيويورك تايمز را مي توان يافت كه با همان شعارهاي گذشته به فعاليت خود ادامه مي دهند. تصور مي كنم نيازي به توضيح اضافه نباشد چراكه شعارها اغلب به تنهايي گويا هستند:
راستي!اگر دوستان موارد ديگري سراغ دارند اعلام كنند تا به فهرست بالا اضافه شود.
رويكرد مطبوعات در اين عرصه را مي توان به صورت زير تقسيم و تحليل كرد:
-گروهي از مطبوعات مانند نيويورك تايمز با شعار: تمام خبرهاي قابل چاپ (All the News That's Fit to Print) به نوعي سعي داشته و دارند اصول خود در عرصه خبررساني را اعلام كنند.
-عده اي ديگر همچون شيكاگو تريبيون با شعار World's Greatest Newspaper يا Morning Call با شعار Lehigh Valley's Greatest Newspaper نوعي لاف زني را در دستور كار خود قرار داده بودند اگر چه كه امروز بايد شعارهاي اين گونه روزنامه ها را اغلب در منابع تاريخ رسانه ها سراغ گرفت...
آنچه در ادامه از نظر مي گذرد پاره اي از شعارهايي است كه برخي از مطبوعات آمريكايي سالها در لواي آن فعاليت كرده اند. البته همانگونه كه پيش از اين نيز اشاره كردم امروز يا ديگر از اين شعارها خبري نيست و يا مطبوعاتي كه چنين شعارهايي را مستمسك قرار داده بودند از دور خارج شده اند و يا شعارها تغيير كرده است. ناگفته نماند هنوز معدود نشرياتي همانند نيويورك تايمز را مي توان يافت كه با همان شعارهاي گذشته به فعاليت خود ادامه مي دهند. تصور مي كنم نيازي به توضيح اضافه نباشد چراكه شعارها اغلب به تنهايي گويا هستند:
○A Fearless And Wide-Awake Democratic Newspaper--The (Alexandria, La.) Weekly Town Talk
◆Lehigh Valley's Greatest Newspaper--The (Allentown, Pa.) Morning Call
○For x Years The South's Standard Newspaper--The Atlanta Constitution
◆Covers Dixie Like The Dew--The Atlanta Journal
○South's Oldest Newspaper--Established 1785--The (Augusta, Ga.) Chronicle
◆Light For All--The (Baltimore) Sun
○Maine's Largest Daily Newspaper--(Bangor) Daily News
◆The Hometown Newspaper Of The Southern Tier--The (Binghamton, N.Y) Evening Press
○The Gimlet -- It Bores In.--(Brownsville, Ky.) Edmonson News
◆Boston's Independent Newspaper--Boston Traveler
○An Independent Newspaper--Chicago Daily News
◆World's Greatest Newspaper--Chicago Tribune
○Open to all Parties--but influenced by none--The (Cincinnati) Centinel of the North-Western Territory
◆The Newspaper That Serves Its Readers--The Cleveland Press
○A Weekly Newspaper for the Mutual Benefit of Ourselves, Colleton and Beaufort Districts and Mankind Generally.--Colleton and Beaufort (S.C.) Sun
◆The Voice of Texas(and now Texas' Leading Newspaper)--The Dallas Morning News
○Continuously Published for x Years--The Dallas Times Herald
◆The Voice of the Rocky Mountain Empire--The Denver Post
○Colorado's First Newspaper--Founded in 1859--(Denver) Rocky Mountain News
◆On Guard for x Years--The Detroit Free Press
○The Home Newspaper For More Than x Years--The Detroit News
◆America's Greatest Family Newspaper--Grit
○Houston's Family Newspaper--Houston Chronicle
◆Mississippi's Leading Newspaper For More Than A Century--The (Jackson) Clarion-Ledger
○A Leader In The Growth And Development Of Florida And The South For x Years--The (Jacksonville) Florida Times-Union
◆An Independent Democratic Newspaper Of The First Class Unchallenged In Its Field--The Longview (Tex.) Daily News
○Largest Circulation In The Entire West--Los Angeles Herald Examiner
◆Largest Circulation In The West--Los Angeles Times
○The only newspaper in the world that gives a damn about Yerington.--Mason Valley (Nevada) News
◆Florida's Most Complete Newspaper (also, Florida's Complete Newspaper)--The Miami Herald
○Central And South Alabama's Largest Evening Newspaper--(Montgomery) Alabama Journal
◆Let it be impressed upon your minds--let it be instilled into the hearts of your children--that the liberty of the press is the palladium of all your rights--New Haven (Connecticut) Weekly Palladium
○Serving America's International Gateway Since 1837--The (New Orleans) Times-Picayune
◆Patroness of Peace, Commerce, and the Liberal Arts--The (New York) American Minerva
○New York's Picture Newspaper--(New York) Daily News
◆Established x Years Ago. A European Edition Is Published Daily In Paris--New York Herald-Tribune
○It Shines For All.--The New York Sun
◆All The News That's Fit to Print--The New York Times
○Our Country, Our Whole Country, and Nothing But Our Country--Newburyport (Massachusetts) Free Press
◆Haec olim meminisse juvabit [i.e: It will profit us to remember these things in the future. Virgil.]--Niles' Weekly Register
○The Oldest Daily Newspaper In The United States--Founded 1771 / An Independent Newspaper For All The People--The Philadelphia Inquirer
◆The State's Greatest Newspaper--The (Phoenix) Arizona Republic
○Published In The Interests Of The Oregon Country And Its People--(Portland) Oregon Journal
◆The Mountain West's First Newspaper--(Salt Lake City) Deseret News
○The City's Only Home-Owned Newspaper--San Francisco Chronicle
◆Monarch of the Dailies--San Franciso Examiner
○San Francisco's Evening Newspaper--News Call Bulletin
◆The Oldest Daily Newspaper In Southern California--Santa Barbara News-Press
○The West's Oldest Newspaper...Founded 1849--The (Santa Fe) New Mexican
◆Today's News Today--Schenectady (N.Y.) Union-Star
○The Great Newspaper Of The Great Northwest (also, The Voice of the Northwest)--Seattle Post-Intelligencer
◆The Only Evening Newspaper in St. Louis With the Associated Press News Service--St.Louis Post-Dispatch
○Oldest Newspaper in Minnesota--St. Paul Pioneer-Press
◆One of America's Great Newspapers--In One of America's Great Cities--The Toledo Blade
○Oklahoma's Greatest Newspaper / Reliability, Character, Enterprise--Tulsa Daily World
◆Kansas' Leading Home Newspaper For x Years(and now, Now you know)--The Wichita Eagle
○An International Daily Newspaper--Christian Science Monitor
◆Righteousness Exalteth A Nation--Freedom's Journal
○The World Is Governed Too Much--The Globe
◆Our Country Is The World--Our Countrymen Are Mankind--The Liberator
○Right Is Of No Sex, Truth Is Of No Color, God Is The Father of Us All, And We Are All Brethren.--The North Star
◆Power Is Always Stealing From The Many To The Few--United States' Telegraph
○Going where no dog has gone before -- and without a leash!
The only good sacred cow is medium rare with fries.--The Putnam Pit (Cookeville, Putnam County, Tennessee)
◆Lehigh Valley's Greatest Newspaper--The (Allentown, Pa.) Morning Call
○For x Years The South's Standard Newspaper--The Atlanta Constitution
◆Covers Dixie Like The Dew--The Atlanta Journal
○South's Oldest Newspaper--Established 1785--The (Augusta, Ga.) Chronicle
◆Light For All--The (Baltimore) Sun
○Maine's Largest Daily Newspaper--(Bangor) Daily News
◆The Hometown Newspaper Of The Southern Tier--The (Binghamton, N.Y) Evening Press
○The Gimlet -- It Bores In.--(Brownsville, Ky.) Edmonson News
◆Boston's Independent Newspaper--Boston Traveler
○An Independent Newspaper--Chicago Daily News
◆World's Greatest Newspaper--Chicago Tribune
○Open to all Parties--but influenced by none--The (Cincinnati) Centinel of the North-Western Territory
◆The Newspaper That Serves Its Readers--The Cleveland Press
○A Weekly Newspaper for the Mutual Benefit of Ourselves, Colleton and Beaufort Districts and Mankind Generally.--Colleton and Beaufort (S.C.) Sun
◆The Voice of Texas(and now Texas' Leading Newspaper)--The Dallas Morning News
○Continuously Published for x Years--The Dallas Times Herald
◆The Voice of the Rocky Mountain Empire--The Denver Post
○Colorado's First Newspaper--Founded in 1859--(Denver) Rocky Mountain News
◆On Guard for x Years--The Detroit Free Press
○The Home Newspaper For More Than x Years--The Detroit News
◆America's Greatest Family Newspaper--Grit
○Houston's Family Newspaper--Houston Chronicle
◆Mississippi's Leading Newspaper For More Than A Century--The (Jackson) Clarion-Ledger
○A Leader In The Growth And Development Of Florida And The South For x Years--The (Jacksonville) Florida Times-Union
◆An Independent Democratic Newspaper Of The First Class Unchallenged In Its Field--The Longview (Tex.) Daily News
○Largest Circulation In The Entire West--Los Angeles Herald Examiner
◆Largest Circulation In The West--Los Angeles Times
○The only newspaper in the world that gives a damn about Yerington.--Mason Valley (Nevada) News
◆Florida's Most Complete Newspaper (also, Florida's Complete Newspaper)--The Miami Herald
○Central And South Alabama's Largest Evening Newspaper--(Montgomery) Alabama Journal
◆Let it be impressed upon your minds--let it be instilled into the hearts of your children--that the liberty of the press is the palladium of all your rights--New Haven (Connecticut) Weekly Palladium
○Serving America's International Gateway Since 1837--The (New Orleans) Times-Picayune
◆Patroness of Peace, Commerce, and the Liberal Arts--The (New York) American Minerva
○New York's Picture Newspaper--(New York) Daily News
◆Established x Years Ago. A European Edition Is Published Daily In Paris--New York Herald-Tribune
○It Shines For All.--The New York Sun
◆All The News That's Fit to Print--The New York Times
○Our Country, Our Whole Country, and Nothing But Our Country--Newburyport (Massachusetts) Free Press
◆Haec olim meminisse juvabit [i.e: It will profit us to remember these things in the future. Virgil.]--Niles' Weekly Register
○The Oldest Daily Newspaper In The United States--Founded 1771 / An Independent Newspaper For All The People--The Philadelphia Inquirer
◆The State's Greatest Newspaper--The (Phoenix) Arizona Republic
○Published In The Interests Of The Oregon Country And Its People--(Portland) Oregon Journal
◆The Mountain West's First Newspaper--(Salt Lake City) Deseret News
○The City's Only Home-Owned Newspaper--San Francisco Chronicle
◆Monarch of the Dailies--San Franciso Examiner
○San Francisco's Evening Newspaper--News Call Bulletin
◆The Oldest Daily Newspaper In Southern California--Santa Barbara News-Press
○The West's Oldest Newspaper...Founded 1849--The (Santa Fe) New Mexican
◆Today's News Today--Schenectady (N.Y.) Union-Star
○The Great Newspaper Of The Great Northwest (also, The Voice of the Northwest)--Seattle Post-Intelligencer
◆The Only Evening Newspaper in St. Louis With the Associated Press News Service--St.Louis Post-Dispatch
○Oldest Newspaper in Minnesota--St. Paul Pioneer-Press
◆One of America's Great Newspapers--In One of America's Great Cities--The Toledo Blade
○Oklahoma's Greatest Newspaper / Reliability, Character, Enterprise--Tulsa Daily World
◆Kansas' Leading Home Newspaper For x Years(and now, Now you know)--The Wichita Eagle
○An International Daily Newspaper--Christian Science Monitor
◆Righteousness Exalteth A Nation--Freedom's Journal
○The World Is Governed Too Much--The Globe
◆Our Country Is The World--Our Countrymen Are Mankind--The Liberator
○Right Is Of No Sex, Truth Is Of No Color, God Is The Father of Us All, And We Are All Brethren.--The North Star
◆Power Is Always Stealing From The Many To The Few--United States' Telegraph
○Going where no dog has gone before -- and without a leash!
The only good sacred cow is medium rare with fries.--The Putnam Pit (Cookeville, Putnam County, Tennessee)
راستي!اگر دوستان موارد ديگري سراغ دارند اعلام كنند تا به فهرست بالا اضافه شود.
