Not the Container but the Content
Bajak says:
If you don't know what blogging is by now and you're reading this in a newspaper please fold it up and boot up your computer. You're missing a revolution.
Bloggers, derived from the term Web log, include citizen journalists who publish on the Internet. Most aren't worth our time. But plenty of these real-time diarists can't be ignored as they second-guess and otherwise hound professional journalists like no in-house fact-checkers ever would or could.
He adds:
As such, they are beating down the walls of the media establishment.
We in traditional media should have no illusions.
Web publishers and bloggers are already stealing readers, advertisers and classifieds. Particularly for young people, journalism has become, in the words of NYU professor and PressThink.org blogger Jay Rosen, more of a conversation than a lecture.
Bajak insists:
In our business, as my boss, AP chief executive Tom Curley, observed recently, what matters now is not the container but the content. That may sound self-serving from a news wholesaler, but I can tell you that most of the information I process, books and magazines excepted, is in electronic form and delivered to my e-mail inbox via RSS feed.
I suppose It is worthy of reading by all communication men and women, so continue here.